Put your money at ease, with Rowan
Put your money at ease, with Rowan
Rowan, by Rocket Money, is an AI-powered financial assistant. It watches your accounts, catches what's costing you, and takes care of it — in a text thread you already know how to use.
Rowan, by Rocket Money, is an AI-powered financial assistant. It watches your accounts, catches what's costing you, and takes care of it — in a text thread you already know how to use.
Want more from your money?
Say less. And do less.
Every other tool demands your attention. Open the app. Read the chart. Figure out what it means. Decide what to do. Then actually do it.
Every other tool demands your attention. Open the app. Read the chart. Figure out what it means. Decide what to do. Then actually do it.
Intelligent assistance,
right inside your messages
No app to open. No dashboard to read. Just answer a text.
Texts are for illustrative purposes only. iPhone and iMessage are registered trademarks of Apple Inc.
Savings you didn't have to hunt for.
Rowan scans your accounts for subscriptions you've stopped using and bills you're overpaying, then handles both once you say go.
Stay ahead of your money. Feel on top of it.
Rowan keeps an eye on your accounts and will notify you of any upcoming bills that might be unexpected.
Know what to do, not just what you spent.
Ask Rowan a money question and get a specific answer drawn from your own accounts — not general advice.
Rowan spots the pattern, you make the call.
When new spending starts showing up month after month, Rowan suggests a budget category and sets it at the amount you choose.
Get weekly summaries you will actually read.
A short recap of what came in, what went out, and where your goals landed. Written like a text, not a statement.
Features
Built for the way your money moves.
Tag transactions
Safe to spend alerts
Track categories
Label transactions
Negotiate a bill
Recategorize transactions
Answers your questions
Budget alerts
Create categories
Build budgets
Balance alerts
Lower bills
Trial tracking
Cancel subscriptions
Subscriptions detection
Features
Built for the way your money moves.
Create categories
Build budgets
Balance alerts
Lower bills
Trial tracking
Cancel subscriptions
Subscriptions detection
Tag transactions
Safe to spend alerts
Track categories
Label transactions
Negotiate a bill
Recategorize transactions
Answers your questions
Budget alerts
Why Texts?
We want to meet you
where you already are
We want to meet you where you already are
For Texts are for illustrative purposes only. iPhone and iMessage are registered trademarks of Apple Inc. purposes only
Rowan acts,
only when you see fit.
Rowan acts, only when you see fit.
Rowan finds the opportunity and recommends the move. Anything that touches your money waits for your go-ahead.
Your approval, every time.
Your data is your own.
Your thread, you make the rules.
Built on Rocket Money's financial platform using Anthropic models and the same privacy and security practices that protect more than 5 million accounts today.
Rowan acts, only when you see fit.
Rowan finds the opportunity and recommends the move.
Anything that touches your money waits for your go-ahead.
Your approval, every time.
Your data is your own.
Your thread, you make the rules.
Built on Rocket Money's financial platform using Anthropic models and
the same privacy and security practices that protect more than 5 million accounts today.
FAQs
Some things you
might be wondering.
What is Rowan?
Rowan by Rocket Money is an AI-powered financial assistant. It helps users understand their finances, identify ways to save, and take action through simple text messages.
Is Rowan a separate app?
No. Rowan is not a separate app. It communicates with users through text messaging and is part of Rocket Money’s Premium+ offering. It is activated via the Rocket Money app.
How does Rocket Money protect user privacy?
Rocket Money applies privacy and security practices designed to protect users’ financial information. Rowan is built within Rocket Money’s existing financial platform, and user data is handled according to Rocket Money’s privacy and security policies.
What data does Rowan use?
Rowan works with information available through a user’s Rocket Money account and connected financial accounts. The specific data Rowan can use depends on what the user has connected and authorized.
What kinds of things can someone ask Rowan?
You can ask Rowan questions about your money, request help with financial tasks, or give instructions such as tracking a trial, helping cancel a subscription, setting a reminder, or creating a savings rule.
Features
Support
Do Not Sell or Share My Personal Information
© 2015-2026 Rocket Money All Rights Reserved
We don’t accept cash, crypto, tacos, or private jets in exchange for your personal information. Some states (hi, California) have their own rules, so check out our Privacy Policy for the full scoop.
Banking services provided by nbkc bank, member FDIC
* Based on Rocket Mortgage data in comparison to public data records.
Rocket Mortgage, LLC, Rocket Loans, LLC, Rocket Close, LLC, and Rocket Money, Inc. are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership and Redfin Corporation are wholly owned subsidiaries of Rocket Companies, Inc. (NYSE: RKT).
Apple and the Apple logo are trademarks of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Wear OS by Google and Google Play are trademarks of Google LLC.
Features
Support
Do Not Sell or Share My Personal Information
© 2015-2026 Rocket Money All Rights Reserved
We don’t accept cash, crypto, tacos, or private jets in exchange for your personal information. Some states (hi, California) have their own rules, so check out our Privacy Policy for the full scoop.
Banking services provided by nbkc bank, member FDIC
* Based on Rocket Mortgage data in comparison to public data records.
Rocket Mortgage, LLC, Rocket Loans, LLC, Rocket Close, LLC, and Rocket Money, Inc. are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership and Redfin Corporation are wholly owned subsidiaries of Rocket Companies, Inc. (NYSE: RKT).
Apple and the Apple logo are trademarks of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Wear OS by Google and Google Play are trademarks of Google LLC.
Features
Support
Do Not Sell or Share My Personal Information
© 2015-2026 Rocket Money All Rights Reserved
We don’t accept cash, crypto, tacos, or private jets in exchange for your personal information. Some states (hi, California) have their own rules, so check out our Privacy Policy for the full scoop.
Banking services provided by nbkc bank, member FDIC
* Based on Rocket Mortgage data in comparison to public data records.
Rocket Mortgage, LLC, Rocket Loans, LLC, Rocket Close, LLC, and Rocket Money, Inc. are separate operating subsidiaries of Rocket Limited Partnership. Redfin Corporation is an affiliated business. Each company is a separate legal entity operated and managed through its own management and governance structure. Rocket Limited Partnership and Redfin Corporation are wholly owned subsidiaries of Rocket Companies, Inc. (NYSE: RKT).
Apple and the Apple logo are trademarks of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Wear OS by Google and Google Play are trademarks of Google LLC.